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Figure 1 (click to enlarge)



  Pretty in Pink, but what's pink?


April 16, 2012


If there is a fancy colored diamond associated with the rich and famous, it has to be pink. Its romance with celebrity is of relatively recent vintage; most probably dating back to 2002 when actor Ben Affleck bought Jennifer Lopez a 6.1-carat pink diamond as a gift for their short-lived engagement.

Several years later, British soccer star David Beckham offered his wife Victoria a 10-carat pink diamond as a pricey apology for a rather public indiscretion, and among the others who have been associated with pink diamond jewelry are supermodel Kate Moss, who chose a baby pink diamond ring to mark the birth of her daughter, pop diva Christina Aguilera, and, as one would expect, Elizabeth Taylor.

But what exactly is pink? Although it is relatively popular variety among colored diamond dealers and retailers, a pure pink color diamond, without any influence of secondary color moderators, is quite rare. In fact, practically all have secondary color moderators which affect the beauty of the gem.

To understand the affect the secondary color moderators have on a pink colored diamonds, we enlisted the help of GemePrice™'s back office engines. These machines crunch the database which includes more than $100 million worth of fancy colored diamonds currently available on the Internet, and they are routinely updated. Using sophisticated algorithms, we can track how even subtle color changes bring about price movement. The results of the analysis are shown in Figure 1.

Most of the pink-body colored diamonds include slight but measurable tints of either brown, or orange or gray. These influences are common and occur mainly because of nitrogen impurities and/or crystal structure defects.

The tints, which represent less attractive colors, negatively impact the price of the diamond. Adding even the slightest tint of brown to the pink-body colored diamond may dramatically reduce its price from 30% (brownish pink) to 50% (brown pink).

Similar results could be shown for gray tints. This ranges from a reduction of between 30% (for grayish) to 40% (for gray). The orange influence, however, producing a more popular peach-like color, is weaker than the gray and the brown but still negative, -10% (for orangey) to -25% (for orange) colors.

But, in contrast, reddish and purplish moderators push the pink body color closer towards the rare red and blue regions, and consequently may increase the value of the stone. These influences are uncommon as they occur mainly as a result of rare boron impurities (bluish tint) and/or unique crystal structure defects (reddish tint).

A purple tint, that adds a touch of a blue, may increase the value of a pink stone by between 20% (for purplish) to 30% (for purple), while any tint of reddish color will at least double the value of the stone.

The numbers above are relevant only for secondary moderator. It is practically impossible to set up rules for the effect on the price of a third color moderators, such as orangey brown pink, where orangey is the third moderator.

Moreover, we should also remember that these effects are not constant and may be subject to other parameters, such as the color intensity (the lower the grade - the weaker the influence), the resultant color (pleasant to the beholder) and market demand. Pinks, for example, became considerably more popular after Ben slipped the ring on J-Lo's finger.

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